For Realtors Who Are Ready

A boutique brokerage
that runs like
an institution.

You bring the license. We bring the in-house media team, the developer relationships, the enterprise tech stack, and a founder who's still in the field with you.

Apply to Join What You Get
$1,000+
Monthly value of tools included
3
Active luxury developments
2
Full-time admin supporting you
1
Founder in production with you
The HomeScene Difference

Most Tampa Bay brokerages give you a desk and a logo.
The big-box franchises give you brand recognition and very little else.
HomeScene gives you everything else.

What You Receive

Six pillars
of real support.

Every benefit below is something HomeScene delivers today — not a roadmap, not a promise. The kind of infrastructure agents at boutique brokerages usually have to build alone, and pay for out of pocket.

01

Driven Media GroupYour in-house marketing team.

A dedicated production studio promoting you, your listings, and your closings — every week, without you lifting a camera.

  • Day-one bio videoProfessional shoot the moment you join
  • Listing promotionEvery new listing announced across HomeScene social
  • Closing celebrationsEvery win amplified to your sphere and ours
  • Open house promotionBuilt into our weekly content cycle
  • Marketing template libraryFlyers, social, and email ready to customize
  • Express Docs partnershipNegotiated pricing on print materials
02

Developer RelationshipsA seat at the table.

Years of trust with the developers reshaping Tampa Bay — and an open door for our agents to participate in $1M+ pre-construction inventory.

  • Roche Bobois St. Pete TowerActive pre-construction
  • Viceroy Residences Clearwater BeachBranded luxury condos
  • Hotel ORAMixed-use luxury development
  • $1M+ listing collaborationReal splits on real inventory
  • Pre-construction reservation accessBefore public release
  • Direct introductionsTo developers and project sales teams
03

Lead Flow & Premium ToolsWhat other agents pay $400/month for.

Access to the same lead-generation infrastructure top producers spend thousands on monthly — distributed to our agents at no additional cost.

  • Zillow Premier Agent tokensShowcase your listings (typically $400+/mo)
  • Paid lead collaborationShare in qualified inbound leads
  • Optional SEO websiteLead-magnet site for $50/mo (industry: $150–$300)
  • Inbound from active developmentsProject-driven traffic, not cold prospecting
  • Referral networkPast clients, vendors, mortgage and wealth partners
  • Sphere amplificationHomeScene marketing reach added to yours
04

The Tech Stack — FreeAn enterprise toolkit included.

Every tool a modern luxury agent needs to run a real business — included in your seat. Assemble this yourself and you're looking at well over $1,000 per month.

  • Google WorkspaceBranded email + Google Drive
  • Gemini Pro AIIncluded with your Workspace seat
  • Follow Up Boss CRMYour own seat on our team account
  • Brokermint back officeTransactions, eSignature, and every FAR/BAR form
  • HomeScene AI PlaybookProprietary AI workflows built for your business
  • Listing Marketing PlaybookOur proven template system for every listing
  • Signitic email signaturesBranded team-wide signatures with rotating marketing campaigns and click-through tracking on every email you send
05

Human Operations SupportA real team behind you.

Two full-time professionals whose job is to make your job easier. Not a help desk. Not a chatbot. Real humans who learn your business.

  • Jade — Project ManagerTeam lead & day-to-day operations
  • Mafer — Executive AdminScheduling, project liaison, client touch points
  • Trainual onboardingStructured ramp-up from week one
  • Living SOP libraryEvery workflow documented and searchable
  • Compliance supportBrokermint checklists reviewed by the team
  • Weekly seller report templateA polished branded template you complete; we support and coach you on the cadence so your seller updates look institutional
  • Direct support from the FounderRegina is in the work with you
06

The HomeScene BrandA name that opens doors.

A boutique luxury identity in a market dominated by big-box franchises. A brand built deliberately, agent by agent, listing by listing.

  • Boutique luxury positioningNot a franchise, not a megateam
  • Working CEO — partner, not competitorFounded and led by Regina Sotomayor; still in production alongside our agents, continuously evolving HomeScene’s mission and vision, and built to grow your business — not compete with it
  • Tampa Bay & Clearwater Beach focusLocal depth, not national breadth
  • Curated agent rosterWe grow intentionally, not at any cost
  • New construction expertiseA genuine specialty, not a sideline
  • Reputation with developersDoors open because of who we are
Active Inventory You Get to Sell

Listings other agents can only show.

Hotel ORA Mixed-Use Luxury
Roche Bobois Tower St. Petersburg
Viceroy Residences Clearwater Beach
Honest Comparison

How HomeScene actually stacks up.

Most agents we recruit come from one of two worlds. Here's what we tend to hear from each — and what we offer instead.

Big-Box Franchise

  • Brand recognition
  • Generic training programs
  • You buy your own leads
  • You build your own marketing
  • Pay-to-play tools and add-ons
  • Faceless ownership
  • You compete with 200+ agents in the same office

HomeScene

  • In-house media team promoting you weekly
  • Personalized onboarding via Trainual
  • Inbound leads + Zillow Premier tokens
  • Day-one bio video + marketing library
  • Enterprise tech stack included
  • Working founder who knows your name
  • Curated roster — every agent matters

Other Boutique

  • "Luxury feel" branding
  • Limited tech infrastructure
  • Few or no developer relationships
  • Small, scattered support team
  • You assemble your own tools
  • Owner often unavailable
  • Limited inventory to share
Regina Sotomayor
Founder & CEO
A Note from the Founder

I built HomeScene because I wanted this brokerage to exist.

I've been in big-box brokerages. I've been on small teams. Both have something missing — either it's the personal accountability, or it's the infrastructure. I started HomeScene to prove you don't have to choose.

We're a boutique luxury brand with the operational backbone of a much larger company. The tools, the team, the developer relationships, the marketing engine — all of it is here because I would have wanted all of it when I was building my own book of business.

If you're an agent who's tired of being one of two hundred names on a roster, and you want to operate with the support of a team that actually knows what you're working on this week — let's have a conversation.

Begin the Conversation

Two ways
to start.

We grow intentionally. Every conversation starts confidentially, on your terms. Submit a brief application and we'll respond personally within 48 hours — or book a 30-minute call directly with Regina.

Option Two

Book a confidential 30-minute call with Regina

If you'd rather skip the form and have a direct conversation, you can reserve time on Regina's calendar.

Open Calendar
Option One — Application

Your information is confidential. We respond personally within 48 hours.

Thank you.

Your application has been received. Regina will respond personally within 48 hours.